About Us

About Us

Welcome to Labubu Gear (labubugear.com), your destination for thoughtfully designed doll accessories that spark imagination and delight every day. Born from a passion for storytelling and creativity, our small team of artisans blends traditional craftsmanship with playful innovation to outfit your beloved 12″ dolls in style.

Our Story

What started as a weekend hobby—hand‐sewing tiny outfits for a favorite childhood toy—has blossomed into a full‐fledged brand dedicated to bringing joy to doll owners worldwide. At Labubu Gear, we believe every doll has a personality, and the right wardrobe brings that character to life. From first sketches to final stitch, each piece is crafted with care in our studio, ensuring quality and attention to detail in every seam.

Our Mission

We exist to make doll play more magical. By offering a wide range of mix‐and‐match outfits and accessories—from cozy hoodies and miniature capes to whimsical skirts and clever layering pieces—we empower collectors, kids, and creative souls everywhere to tell new stories. Our goal is simple: deliver beautiful, durable, and easy‐to‐use doll clothes that inspire endless adventures.

What Sets Us Apart

  • Handcrafted Quality
    We partner with skilled seamstresses and designers who share our commitment to precision. Each garment is cut, sewn, and finished by hand to guarantee a perfect 12″ doll fit.

  • Eco‐Friendly Materials
    Sustainability matters. We source 100% cotton and non-toxic dyes, choosing fabrics that are both soft to the touch and safe for little hands.

  • Thoughtful Design
    Every collection follows a theme—whether it’s “Aurora Dreams” or “Garden Gala”—so you can mix colors, textures, and styles with ease. Velcro closures and tiny buttons ensure outfits go on and off without fuss.

  • Community & Creativity
    We love seeing your creations! Share your doll’s unique look with us on Instagram (@LabubuGear) or join our Facebook group to swap styling tips and inspiration.

Join the Adventure

Whether you’re a lifelong collector or new to the doll world, Labubu Gear is here to add charm, quality, and fun to your doll’s wardrobe. Explore our full A–Z collections, discover new releases, and—most importantly—let your imagination run wild. Thank you for being part of the Labubu family!

Start styling today at labubugear.com
Follow us on social media for behind-the-scenes peeks, styling challenges, and exclusive offers.